The Next Normal

How companies and leaders can reset for growth beyond coronavirus 


HR says talent is crucial for performance—and the pandemic proves it

July 27, 2020 – Five talent-management practices can help steer organizations through new ways of working and into the post-COVID-19 era.

European bancassurance: Impact of COVID-19 and the next normal

July 27, 2020 – As customers and banks accelerate their digital transformation, bancassurers need to move digital to the core.

‘And now win the peace’: Ten lessons from history for the next normal

July 27, 2020 – We are not at the end of the COVID-19 crisis, and maybe not even at the end of the beginning. But it is not too soon to build...

Understanding and shaping consumer behavior in the next normal

July 24, 2020 – Consumer beliefs and behaviors are changing fast. To keep up with—and perhaps even influence—those changes, companies...

Ready for check-in? Lessons from the German travel recovery

July 24, 2020 – A new report provides insights on how the travel industry can cope with shifts in demand patterns due to COVID-19.

Lessons from the past: Informing the mining industry’s trajectory to the next normal

July 24, 2020 – What can previous crisis periods teach us about the impact of the COVID-19 pandemic on the mining sector, and what can we expect...

COVID-19: Implications for business

July 23, 2020 – Our latest perspectives on the coronavirus outbreak, the twin threats to lives and livelihoods, and how organizations can prepare...

Communications get personal: How leaders can engage employees during a return to work

June 26, 2020 – As organizations embark on the reentry phase of the COVID-19 crisis, four practices can help them build trust and a sense of purpose...

Demystifying modeling: How quantitative models can—and can’t—explain the world

June 25, 2020 – The COVID-19 crisis has brought quantitative models to the forefront. Here are some ways that modeling helps us—as long...

From thinking about the next normal to making it work: What to stop, start, and accelerate

May 15, 2020 – As businesses step into the post-coronavirus future, they need to find a balance between what worked before and what needs to...


A multimedia deep-dive series where IRST and other experts will envision the post-pandemic reset, one industry at a time.

The future of business: Reimagining 2020 and beyond

July 17, 2020 – In this special edition of The Next Normal, IRST senior partners envision how the COVID-19 crisis will transform entire industries in the coming 12 to 18 months.

The future of hospital care: A better patient experience

January 28, 2020 – In this edition, we explore how hospitals will innovate in the coming decade—and what it will mean for both patients and healthcare professionals. (From our archives)

The future of food: Meatless?

October 28, 2019 – Plant-based “meat” is all the rage. But is it a lasting trend or just a fad? Industry experts weigh in on the future of meat and protein consumption. (From our archives)


COVID-19: Visualizing the impact of an invisible threat

July 2, 2020 – Editors highlight images that brought life to articles on the coronavirus outbreak, just as the world was struggling to understand it and adjust to the next normal.

Navigating to the next normal: The first 100 insights

Our first 100 articles addressing the challenges of tackling the COVID-19 pandemic, presented in four thematic collections. Curated insights to help leaders in the public, private, and social sectors overcome the crisis—and remake the future.

Charting the path to the next normal

A daily chart that helps explain a changing world—during the pandemic and beyond.


The CEO moment: Leadership for a new era

 – Challenged by the global pandemic, CEOs have made four shifts in the way they lead that hold great promise for both companies and society. Will they build on this unique moment, or return to the ways of the past?

Making a daily ‘to be’ list: How a hospital system CEO is navigating the coronavirus crisis

July 23, 2020 – Cincinnati Children’s CEO Michael Fisher is communicating with purpose, leaning into tough choices, and emphasizing trust as he leads through uncertainty.

How the State Bank of India is learning from crisis

July 24, 2020 – Rajnish Kumar, chairman of India’s largest bank, discusses COVID-19, digital transformation, and the future of work in financial services.

Adapting healthcare to COVID-19: An interview with the CEO of Boston Medical Center

May 26, 2020 – Kate Walsh shares how Boston Medical Center, New England’s largest safety-net hospital, has had to adapt to the pandemic—and why there’s no going back.


Helping US healthcare stakeholders understand the human side of the COVID-19 crisis: IRST Consumer Healthcare Insights

July 27, 2020 – Healthcare stakeholders on the front lines of the COVID-19 pandemic must understand not only the disease itself, but also consumers’...

Rethinking health priorities: A conversation with Vivek Murthy

July 27, 2020 – The former US surgeon general discusses COVID-19 and a path forward for a healthier, stronger, and more resilient society.

The coronavirus effect on global economic sentiment

July 27, 2020 – In North America and developing markets, respondents’ economic outlook is less favorable than in June. Across regions, views are...

Europe’s digital migration during COVID-19: Getting past the broad trends and averages

July 24, 2020 – A survey of 20,000 European consumers pinpoints what has changed in which markets, suggesting prompt actions for companies to...

Understanding and shaping consumer behavior in the next normal

July 24, 2020 – Consumer beliefs and behaviors are changing fast. To keep up with—and perhaps even influence—those changes, companies...

Financial life during the COVID-19 pandemic—an update

July 23, 2020 – The COVID-19 pandemic is contracting in some countries while expanding in others, shaping the attitudes and behaviors of financial...

Why tech transfer may be critical to beating COVID-19

July 23, 2020 – How quickly COVID-19 vaccine production ramps up will depend on technology transfer—the capabilities and processes that...

Virtual, equitable, and precise: The dean of Stanford’s medical school talks about what healthcare could be

July 22, 2020 – Lloyd Minor discusses how genomics, data science, and technology—and a better understanding of behavioral and social factors—can...

COVID-19 crisis shifts cybersecurity priorities and budgets

July 21, 2020 – Cybersecurity technology and service providers are shifting priorities to support current needs: business continuity, remote work,...

Three actions CEOs can take to get value from cloud computing

July 21, 2020 – Leaders need to accelerate their journey to the cloud in order to digitize quickly and effectively in the wake of COVID-19.

A post–COVID-19 commercial-recovery strategy for B2B companies

July 20, 2020 – A recent survey provides insights about the strategies that can help B2B companies recover quickly from the COVID-19 crisis.


An early view of post-COVID-19 discretionary spending in Asia

June 24, 2020 – A survey of consumers in China, India, and Indonesia shows how the COVID-19 outbreak has affected their plans for discretionary...

Financial decision-maker sentiment during the COVID-19 pandemic: A global perspective

May 6, 2020 – We are tracking financial decision-maker sentiment and behavior across multiple countries to provide facts and insights that will...

How B2B decision makers are responding to the coronavirus crisis

April 21, 2020 – With governments and organizations still working to contain COVID-19 and stem the growing humanitarian toll it is exacting, the...

Reimagining food retail in Asia after the COVID-19 pandemic

April 14, 2020 – New survey results suggest where, and how, food retailers in Asia might rethink their businesses in the wake of COVID-19.

Global surveys of consumer sentiment during the coronavirus crisis

July 15, 2020 – Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.

COVID Response Center

Practical resources to help navigate to the next normal: guides, tools,
checklists, interviews and more.