Insights on Consumer Packaged Goods

What got us here won’t get us there: A new model for the consumer goods industry

 – COVID-19 is amplifying 12 trends that have been disrupting consumer goods for the last decade. Leaders will adopt a new model for ‘where to play’ and ‘how to win’ that gets their evergreen brands on the right side of the trends and helps their small brands scale up more quickly. Together these changes will fuel the next generation of industry growth.

The consumer sector in 2020 and beyond

July 17, 2020 – In this video, IRST senior partners Liz Hilton Segel and Sajal Kohli reflect on how the COVID-19 crisis is transforming the consumer and retail industries. A transcript of their remarks follows below.

How CPG companies can sustain profitable growth in the next normal

July 17, 2020 – After safeguarding their employees and businesses from COVID-19, consumer companies must develop new strategies to find micropockets of growth amid changing consumer preferences and market dynamics.

Consumer organization and operating models for the next normal

May 19, 2020 – Many consumer-goods companies and retailers have risen to the challenges presented by the pandemic. Seven core practices can help them keep what has worked and prepare for what lies ahead.

Redefining value and affordability in retail’s next normal

June 15, 2020 – Most US consumers are worried about the economy. Grocers, mass retailers, convenience stores, and drugstore chains will need to carefully refine their value strategies.

Staying ahead of the B2B ecosystem disruption in emerging Asia

June 12, 2020 – Consumer-goods companies in Asian emerging markets are turning to data, analytics, and digital solutions to realize value in traditional...

Global surveys of consumer sentiment during the coronavirus crisis

July 15, 2020 – Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.

Rapidly forecasting demand and adapting commercial plans in a pandemic

April 21, 2020 – US consumer goods companies must adapt to new consumer behaviors in response to COVID-19. A six-part plan can protect organizations...

Consumer sentiment and behavior continue to reflect the uncertainty of the COVID-19 crisis

July 8, 2020 – Even in countries that have partially reopened, consumer optimism remains muted and spending intent is still below pre-crisis...

Coronavirus: Leading through the crisis

Insights on how organizations can respond, and what happens next


Perspectives on retail and consumer goods, Number 7

January 26, 2019 – The seventh edition offers some of our latest thinking on the trends and disruptions reshaping the consumer sector.

Operations as a competitive advantage in a disruptive environment

This collection weaves together the latest developments within the consumer-packaged-goods (CPG) operations sector, with a honed...


Consumer 2030: Western Europe

The consumer packaged goods industry is changing rapidly. While emerging markets receive a lot of attention, mature markets like Western Europe also face significant changes. Watch this video to learn more, and read our accompanying article, “Western Europe’s consumer-goods industry in 2030.

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Time for change: How to use the crisis to make fashion sourcing more agile and sustainable

May 6, 2020 – COVID-19 has sent shockwaves through the fashion industry’s global sourcing and production operations. A survey of sourcing executives...

The young and the restless: Generation Z in America

March 20, 2020 – Connected and exuberant, the newest consumer generation in the United States is beginning to define itself.

Understanding and shaping consumer behavior in the next normal

July 24, 2020 – Consumer beliefs and behaviors are changing fast. To keep up with—and perhaps even influence—those changes, companies...

The Next Normal – The future of business: Reimagining 2020 and beyond

July 17, 2020 – In this special edition of The Next Normal, IRST senior partners envision how the COVID-19 crisis will transform...

The next normal in retail: Charting a path forward

July 17, 2020 – To succeed after COVID-19, retailers must assess their revenue management practices, operating models, digital capabilities, capital...

US small-business recovery after the COVID-19 crisis

July 7, 2020 – Improving operations and adapting business models can help small businesses in many industries recover. Finding the cash to do...

US food supply chain: Disruptions and implications from COVID-19

July 2, 2020 – Changes in consumer behavior continue to ripple through the US food and agricultural supply chains. What should companies do...

The next normal in consumer: Implications for Consumer Goods M&A

June 24, 2020 – Lessons from the global financial crisis teach us that consumer goods companies should consider an active approach to M&A,...

Revenue growth management in the COVID-19 crisis

May 15, 2020 – The fundamentals of revenue growth management remain, but CPG companies will need to pivot fast to respond to the crisis and lay...

Taking ownership of a sustainable future

May 12, 2020 – Three CEOs offer lessons on their pursuit of sustainability.

How COVID-19 is changing the world of beauty

May 5, 2020 – The beauty industry has been resilient in the past. Could this crisis have a different outcome?