Marketing & Sales Insights

Reimagining marketing in the next normal

 – COVID-19 is changing consumer behavior in at least six important ways. Here’s how marketing leaders can adapt.
 

Europe’s digital migration during COVID-19: Getting past the broad trends and averages

July 24, 2020 – A survey of 20,000 European consumers pinpoints what has changed in which markets, suggesting prompt actions for companies to...

Pricing through the pandemic: Getting ready for recovery

July 7, 2020 – Building new pricing discipline, flexibility, and capabilities now can create long-term competitive advantages.

Five actions to boost your sales organization’s resilience

July 1, 2020 – Efforts to squeeze out additional sales could be more profitably invested in the sales force. Here’s how to raise morale,...

Moving past friend or foe: How to win with digital marketplaces

June 18, 2020 – To remain competitive, brands should meet consumers where and how they shop and develop sustainable marketplace strategies as...

SPECIAL COLLECTIONS

Global surveys of consumer sentiment during the coronavirus crisis

July 15, 2020 – Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.

How B2B decision makers are responding to the coronavirus crisis

April 21, 2020 – With governments and organizations still working to contain COVID-19 and stem the growing humanitarian toll it is exacting, the...

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MORE INSIGHTS

Understanding and shaping consumer behavior in the next normal

July 24, 2020 – Consumer beliefs and behaviors are changing fast. To keep up with—and perhaps even influence—those changes, companies...

A post–COVID-19 commercial-recovery strategy for B2B companies

July 20, 2020 – A recent survey provides insights about the strategies that can help B2B companies recover quickly from the COVID-19 crisis.

How B2B sales have changed during COVID-19

July 14, 2020 – New digital behaviors are becoming the next normal.

Consumer sentiment and behavior continue to reflect the uncertainty of the COVID-19 crisis

July 8, 2020 – Even in countries that have partially reopened, consumer optimism remains muted and spending intent is still below pre-crisis...

The Netflix of gaming? Why subscription video-game services face an uphill battle

July 8, 2020 – Many tech giants are betting that the subscription model will become dominant in video games. Yet the things that make gaming...

COVID-19: Visualizing the impact of an invisible threat

July 2, 2020 – Editors highlight images that brought life to articles on the coronavirus outbreak, just as the world was struggling to understand...

How consumers’ behavior in car buying and mobility is changing amid COVID-19

July 2, 2020 – A freeze in mobility was one of the most visible signs of the COVID-19 pandemic. Now that economies are opening up again, how...

What makes Asia−Pacific’s Generation Z different?

June 29, 2020 – Gen Zers in the Asia–Pacific region aren’t like their older siblings. Here is what you need to know.

The next normal in consumer: Implications for Consumer Goods M&A

June 24, 2020 – Lessons from the global financial crisis teach us that consumer goods companies should consider an active approach to M&A,...

The next software disruption: How vendors must adapt to a new era

June 22, 2020 – Over the turbulent past decade, many legacy software players proved to be remarkably resilient. Now they must adopt a new strategic...

Discussions in Digital: Surveying the brand-building landscape

June 18, 2020 – The digital age is forcing companies to innovate the way they build brands.